Privacy Policy
Last updated: September 2026
Elf Endorphin Company (“we”, “us”, “our”) respects your privacy. This policy explains what information we collect when you use this website, how we use it, and the choices you have.
Information we collect
- Account information: your email address, full name, and phone number, provided when you sign in or complete your profile.
- Address information: delivery addresses you save, including name, phone number, and postal address.
- Order information: what you purchase, order value, and order status history.
- Payment information: we never see or store your card, UPI, or bank details directly. Payments are processed by Razorpay, our payment gateway partner, under their own privacy and security practices.
- Usage information: basic technical information (like IP address and browser type) collected automatically to keep the site secure and working correctly.
How we use your information
- To create and manage your account, and to sign you in via email magic link.
- To process, ship, and provide updates on your orders.
- To respond to customer support requests.
- To detect and prevent fraud, abuse, and security incidents.
- To meet our legal and tax obligations.
We do not sell your personal information to third parties.
Who we share information with
We share the minimum information necessary with:
- Razorpay, to process payments.
- Our shipping/courier partner(s), to deliver your order.
- Our email service provider, to send magic-link sign-in emails and order updates.
- Law enforcement or regulators, only where required by law.
Data retention
We retain account and order information for as long as your account is active, and afterward for as long as needed to meet our legal, accounting, and tax obligations (typically 8 years for order/invoice records, matching the record-keeping period under Indian tax and company law).
Your rights
You can review and update your profile and saved addresses at any time from your account. To request access to, correction of, or deletion of your personal data, contact us at [email protected].
Cookies and local storage
We use your browser’s local storage (not tracking cookies) to keep you signed in and to remember your shopping cart between visits. This data stays on your device and is not used for advertising or cross-site tracking.
Changes to this policy
We may update this policy from time to time. The “Last updated” date above will reflect the most recent revision.
Contact us
Questions about this policy? Reach us at [email protected].